Social media largely runs on images. Eye-catching visuals not only enhance engagement but also drive more popularity and sales for the business.
You will be amazed to see this observation in numbers: Image-based tweets get 18% more clicks, and video-based posts attract 3 times more links than text-only posts.
If you are not an expert and want to upscale your visual content creation skills, these actionable steps will help you in the process.
Top 5 Tips to Design Best Visual Content For Social Media
These actionable tips and tricks will help you create content that gains dedicated viewership and bring you more conversions.
1. Storytelling is the backbone
You can not survive in the content creation or digital marketing business if you do not know how to build and tell a story. Our attention span has reduced to 8.2 seconds, less than even Goldfish. So, only good storytelling through visuals can make scroll-stopping content for any platform.
2. Make it relevant, helpful, and interesting
Before creating content, research the demographics and interests of the target audience. It will help you determine the types of graphics you need to generate to capture their attention. Create brief, eye-catching videos that effectively convey your message. Videos are extremely engaging and may increase engagement rates.
Pro Tip:
You can use stock photography libraries online to get HD-quality stock photos related to your niche, like birthday decor images, landscapes, kawaii pictures, and travel photos.
3. Use subtitles and captions in videos
Inserting captions or subtitles in your videos at eye level retains viewers because many people play short-form reels on mute. You can either manually set the duration and captions in the video or use the built-in feature of the app to do so.
4. Follow some trends but add variety in content
If your niche allows, you can follow the trending music or reel style. However, it is always better to have a mix of both original content and trendy posts. Always try to create something that stands out and becomes trendy on its own. It will give an unbelievable boost to your brand.
5. Infographics and memes
By learning the latest photo editing skills, you can utilize your humorous side to create relatable, lighthearted memes or infographics to educate the audience.
If you are not professionally skilled at editing images, you can either use AI image generators or hire experts to do the work.
Top Apps and AI Tools to Create Compelling Visuals
If you are not an expert at using highly technical software to create images and videos, these apps and tools will ease the process.
- Canva: Graphic design and video creation tool for social media, presentations, posters, and other visual content.
- Pixlr: Online photo editor for creating and editing images
- InShot: A mobile app for editing videos and photos.
- Visme: Design reports, infographics, presentations, and other materials easily.
- Synthesia: Create AI-generated videos featuring virtual presenters.
- DALL·E 3: An AI model developed by OpenAI that generates images from text prompts.
- Stable Diffusion: An AI-powered tool for producing high-quality, detailed graphics using text inputs.
Final Words:
Designing compelling visuals might be challenging, but with the right idea, story, and strategy, you can create engaging content for social media. Utilize your unique approach and integrate AI-powered tools to make the process quick and easy.
